dieter rams quote

Minimalism is beautiful.

Form and function are one.

Design is the search for form.

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Raison d'etre

Design solutions, not problems.

Motivate by design.



Heuristic (/hjʉˈrɪstɨk/; Greek: "Εὑρίσκω", "find" or "discover") refers to experience-based techniques for problem solving, learning, and discovery that give a solution which is not guaranteed to be optimal. Where the exhaustive search is impractical, heuristic methods are used to speed up the process of finding a satisfactory solution via mental shortcuts to ease the cognitive load of making a decision. Examples of this method include using a rule of thumb, an educated guess, an intuitive judgment, stereotyping, or common sense.



The concept of minimalism is to strip everything down to its essential quality and achieve simplicity. The idea is not completely without ornamentation, but that all parts, details and joinery are considered as reduced to a stage where no one can remove anything further to improve the design.


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dieter rams' 10 principles of design

Dieter Rams

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Sagmeister & Walsh

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michael at h3euristic h3euristic on youtube h3euristic on behance h3euristic on cargo collective h3euristic on soundcloud h3euristic on soundcloud

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Ken Robinson - Schools Kill Creativity

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Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity.

Creativity expert Sir Ken Robinson challenges the way we're educating our children. He champions a radical rethink of our school systems, to cultivate creativity and acknowledge multiple types of intelligence.

#Sir Ken Robinson

Propaganda - G.O.S.P.E.L

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It’s the full story of life crushed into 4 minutes. The entirety of humanity in the palm of your hand crushed into one sentence. Listen its intense right. God. Our. Sins. Paying. Everyone. Life. The greatest story ever told that’s hardly ever told. God. Yes. God. The maker and giver of life. And by life I mean any and all manner and substance. Seen and unseen. What can and can be touched. Thoughts, image, emotions, love, atoms and oceans. God. All of it his handy work. One of which is masterpiece. Made so uniquely that angels looked curiously. The one thing in creation that was made with his imagery. The concept so cold. It’s the reason I stay bold, how God breathed in the man and he became a living soul. Formed with the intent of being infinitely intimately fond. Creator and creation held in eternal bold. And it was placed in perfect paradise til something went wrong. A species got deceived and started lusting for his job. An odd list of complaints as if the system ain’t working and used that same breath he graciously gave us to curse him. And that sin seed spread though our soul’s genome. And by nature of your nature, your species, you participated in the mutiny. Our. Yes. Our sins. Its nature inherited, lack in the human heart, it was over before it started. Deceived from day one and lead away by our own lusts. There’s not a religion in the word that doesn’t agree that something’s wrong with us. The question is what is it? And how do we fix it? Are we eternally separated from a God that may or not have existed? But that’s another subject. Let’s keep grinding. Besides trying to prove God is like defending a lion homie, it don’t need your help, just unlock the cage. Let’s move on how our debt can be paid. Short and sweet. The problem is Sin. Yes. Sin. It’s a cancer. An asthma. Choking out our life force. Forcing separation from a perfect and holy God and the only way to get back is to get back to perfection but silly us, trying to pass the course of life without referring to a syllabus. This is us. Heap up your good deeds. Chant, pray, meditate but all of that of course is spreading colon on a corpse. Or you could choose to ignore it as if something don’t stink. It’s like stepping it dog poop and refusing to wipe your shoe and all of that ends with how good is good enough. Take your silly list of good deeds and line them up against perfection, good luck. That’s life past your pay grade. The cost of your soul you ain’t gotta big enough piggy bank. But you can give it a shot. But I suggest you throw away the list cause even your good acts are an extension of your selfishness. But here’s where it gets interesting. I hope your closely listening. Please don’t get it twisted. It’s what makes our faith unique. Here’s what God says is Part A of the gospel. You can’t fix yourself. Quit trying it’s impossible. Sin brings death. Give God his breath back. You owe him. Eternally separated and the only way to fix it is someone die in your place and that someone gotta be perfect. Or the payment ain’t permanent. So if and when you find the perfect person, get him or her to willing trade their perfection for your sin and death in. Clearly since the only one that can meet God’s criteria is God. God sent himself as Jesus to pay the cost for us. His righteousness, his death, functions as payment. Yes. Payment. Wrote a check with his life but at the resurrection we all cheered cause that means the check cleared. Pierced feet, pierced hands, blood stained son of man. Fullness forgiveness free passage into the promise land, that same breath God breathed into us God gave it up to redeem us. And anyone and everyone. And by everyone I mean everyone who puts their faith in trust in him and him alone can stand in full confidence of God’s forgiveness. And here’s what the promise is, that you are guaranteed full access to return the perfect unity. By simply believing in Christ in Christ alone. You are receiving life. Yes. Life. This is the Gospel. God. Our. Sins. Paying. Everyone. Life.


Daniel Beaty - Knock Knock

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As a boy, I shared a game with my father— Played it every morning till I was three. He would knock knock on my door, And I’d pretend to be asleep till he got right next to the bed. Then I would get up and jump into his arms. “Good morning, Papa.” And my Papa, he would tell me that he loved me. We shared a game, Knock knock, Until that day when the knock never came, And my Mama takes me on a ride past cornfields on this never-ending highway Till we reach a place of high rusty gates. A confused little boy, I enter the building carried in my Mama’s arms. Knock knock. We reach a room of windows and brown faces. Behind one of the windows sits my father. I jump out of my Mama’s arms and run joyously towards my Papa’s, Only to be confronted by this window. I knock knock trying to break through the glass, Trying to get to my father. I knock knock as my Mama pulls me away Before my Papa even says a word. And for years, he has never said a word. And so, 25 years later, I write these words For the little boy in me who still awaits his Papa’s knock. “Papa, come home, ‘cause I miss you. I miss you waking me up in the morning and telling me you love me. Papa, come home, ‘cause there’s things I don’t know, And I thought maybe you could teach me How to shave, How to dribble a ball, How to talk to a lady, How to walk like a man. Papa, come home, ‘cause I decided awhile back I want to be just like you, but I’m forgetting who you are.” And 25 years later, a little boy cries. And so I write these words and try to heal And try to father myself. And I dream up a father Who says the words my father did not. “Dear son, I’m sorry I never came home. For ever lesson I failed to teach, hear these words: ‘Shave in one direction with strong deliberate strokes To avoid irritation. Dribble the page with the brilliance of your ballpoint pen. Walk like a God, and your Goddess will come to you. No longer will I be there to knock on your door, So you must learn to knock for yourself. Knock knock down doors of racism and poverty that I could not. Knock knock on doors of opportunity For the lost brilliance of the black men who crowd these cells. Knock knock with diligence for the sake of your children. Knock knock for me. For as long as you are free, These prison gates cannot contain my spirit. The best of me still lives in you. Knock knock with the knowledge that you are my son, But you are not my choices.” Yes, we are our fathers’ sons and daughters, But we are not their choices. For despite their absences, We are still here, Still alive, Still breathing, With the power to change this world One little boy and girl at a time. Knock knock, Who’s there? We are.

#Daniel Beaty

Drew Dudley - Everyday Leadership

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We have all changed someone’s life -- usually without even realizing it. In this funny talk, Drew Dudley calls on all of us to celebrate leadership as the everyday act of improving each other’s lives.

Drew Dudley believes leadership is not a characteristic reserved for the extraordinary. He works to help people discover the leader within themselves.

#Nuance Leadership

#Lollipop Moments

Simon Sinek - How great leaders inspire action

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Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...

In 2009, Simon Sinek released the book "#Start With Why" -- a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change.

Dan Pink - The puzzle of motivation

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Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't: Traditional rewards aren't always as effective as we think. Listen for illuminating stories -- and maybe, a way forward.

Bidding adieu to his last "real job" as Al Gore's speechwriter, Dan Pink went freelance to spark a right-brain revolution in the career marketplace.

#Dan Pink

Jane McGonigal - The game that can give you 10 extra years of life

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When game designer Jane McGonigal found herself bedridden and suicidal following a severe concussion, she had a fascinating idea for how to get better. She dove into the scientific research and created the healing game, SuperBetter. In this moving talk, McGonigal explains how a game can boost resilience -- and promises to add 7.5 minutes to your life.

Reality is broken, says Jane McGonigal, and we need to make it work more like a game. Her work shows us how.

#Jane McGonigal

Richard St. John - 8 Secrets of Success

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Why do people succeed? Is it because they're smart? Or are they just lucky? Neither. Analyst Richard St. John condenses years of interviews into an unmissable 3-minute slideshow on the real secrets of success.

A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

#Richard St. John

Elizabeth Loftus - The fiction of memory

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Psychologist Elizabeth Loftus studies memories. More precisely, she studies false memories, when people either remember things that didn't happen or remember them differently from the way they really were. It's more common than you might think, and Loftus shares some startling stories and statistics, and raises some important ethical questions we should all remember to consider.

Memory-manipulation expert Elizabeth Loftus explains how our memories might not be what they seem -- and how implanted memories can have real-life repercussions.

#Elizabeth Loftus

David Kelley - How to build your creative confidence

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Is your school or workplace divided into "creatives" versus practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few. Telling stories from his legendary design career and his own life, he offers ways to build the confidence to create...

David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.

#David Kelley

Hillman Curtis

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Hillman passed away at home on April 18th at 6:03 pm in the presence of his loving wife, two children, his sister, sister in law and brother in law. He was 51 years old and died after a long and fiercely fought battle with colon cancer. Hillman deeply loved his work, all of it -- film directing, graphic design, all aspects of new media -- and he especially loved his talented mentors, friends and students in these fields. His favorite topic was inspiration and he made sure to surround himself with it and find it in everything -- his colleagues, his family, New York City, art, film and all of you.

He loved you all and took energy from those with whom he corresponded, exchanged ideas and with his fans.

Sweet Prince Hill, true gentleman, good dad and passionate artist, Rest in Peace.

#Hillman Curtis

Doyald Young - Logotype Designer

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From humble beginnings in a small Texas town eight decades ago comes legendary typographer, logotype designer, author, and teacher Doyald Young. As elegant as his script fonts and as wise as his set of Oxford English dictionaries, Young set the standard for his craft. Friend and designer Stefan Bucher describes Young as "someone who could easily have done what he does in the Renaissance, and could easily do it 300 years from now."

#Doyald Young


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This is an excerpt with Dieter Rams and Jony Ives from Objectified, a feature-length documentary film examining the role of everyday non-living objects, and the people who design them, in our daily lives. The film is directed by Gary Hustwit.


Why Man Creates

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This 25 minute short film by the legendary Saul Bass is part documentary, part animated title sequence. This classic discusses the nature of creativity and the creative process, as well as different approaches to the two. Though it was made in 1968, it is still inspiring in these times and its engaging visuals are so effective that you could watch it on mute if you wanted.

#Why Man Creates

Charles & Ray Ames - Communications Primer

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An early attempt to present communications theory, made to encourage the breaking down of barriers of thinking between disciplines and to discourage thinking of communications in a limited way.

#Communications Primer